Selected Placements
Stories We've Told.
Each tile is a placed story. Flip to see reach, sentiment, and the brand behind the byline.
Lumière Botanics
10 Serums Editors Are Reaching For Every Morning
"A standout among the new wave of clean actives."
Reach
4.2M readers
Brand
Lumière Botanics
Category
skincare
Atelier Curl
The Curl Creams That Actually Deliver on Their Promises
"Finally, a brand that understands texture."
Reach
3.1M readers
Brand
Atelier Curl
Category
haircare
Maison Glow
French Pharmacy Meets Brooklyn Lab
"The kind of brand you want to tell your friends about first."
Reach
2.8M readers
Brand
Maison Glow
Category
skincare
Salon Noé
The Rebrand That Has the Industry Talking
"A masterclass in repositioning without losing loyalty."
Reach
1.9M readers
Brand
Salon Noé
Category
salon
Rêve Skin
This Founder Built a Retinol Alternative in Her Kitchen
"Origin story as compelling as the formula itself."
Reach
5.6M monthly visitors
Brand
Rêve Skin
Category
skincare
Verdant Hair
Why Scalp Health Is the New Skincare
"Verdant reframes the entire category."
Reach
8.1M monthly visitors
Brand
Verdant Hair
Category
haircare
Clara Ines
The Founder Who Turned Her Grandmother's Recipes Into a $4M Brand
"A story that deserves to be told — and read."
Reach
6.3M readers
Brand
Clara Ines
Category
founder
Studio Blanche
5 Salons Redefining the Appointment Experience
"Design-forward without sacrificing craft."
Reach
1.2M readers
Brand
Studio Blanche
Category
salon
Petal Lab
The Vitamin C We've Been Waiting For
"Petal Lab earns its place on the top shelf."
Reach
2.4M monthly visitors
Brand
Petal Lab
Category
skincare
Mane Theory
The Damage Repair Routine That Actually Works
"Cosmo-tested, reader-approved."
Reach
7.4M readers
Brand
Mane Theory
Category
haircare
Sofía Medrano
Beauty's Most Interesting New Voice
"A perspective the industry has been missing."
Reach
4.2M readers
Brand
Sofía Medrano
Category
founder
Helio Salon
The Opening That Sold Out Its First Month
"An opening that felt like a cultural moment."
Reach
3.1M readers
Brand
Helio Salon
Category
salon
How It Works
A pitch that lands
starts before you send it.
Most agencies send. We position first. The difference shows up in the placement — and in the headline.
Brand Audit
We spend a week inside your brand — reading your formulas, your founder story, your existing press. We find the angle editors want before they know they want it.
Pitch Architecture
One story, written three ways: the beauty editor version, the wellness journalist version, the business reporter version. Same brand, three doors in.
Targeted Delivery
We don't blast. We send the right story to the right editor on the right day — timed to editorial calendars, product cycles, and cultural moments.
Placement & Amplification
When it lands, we make it count. Coverage reports, repost strategy, and the media kit update that makes your next pitch easier to say yes to.
Founders on the Record
What it looks like
after the placement.
Byline got us into Allure six weeks after launch. We'd been sending pitches for eight months before that with zero responses. The difference was the angle — they found the story we didn't know we had.
Priya Nair
Founder, Lumière Botanics
Our rebrand was invisible until Byline. Within three months we had a WWD feature and two regional covers. The positioning work they did before a single pitch was sent — that's where the magic is.
James Okonkwo
CEO, Salon Noé Group
I'd spent $40K on ads before I spent $8K on Byline. The press they generated has a shelf life my ad spend never did. Two years later, journalists still reference that Byrdie piece when they reach out.
Camille Fontaine
Founder, Rêve Skin
Start Here
See What We'd
Pitch For You.
Three fields. No commitment. We'll come back with a pitch angle concept and the editors we'd target first — within 48 hours.
Not ready yet?
Download our Media List Sample — 40 beauty editors with beat, publication, and preferred pitch format.